Apple’s Misfortune Is KitKat’s Gain

Isn't the saying that "one man's misfortune is another man's gain"? Last week, Apple's misfortune was certainly KitKat's gain. KitKat capitalized on the "bending flaw" of the new iPhone 6 by tweeting out what's been deemed the famous #bendgate tweet.

The tweet went viral on social media. In the first 10 minutes, the clever tweet was retweeted 100 times. Less than an hour later, the post had 1,000 retweets, and within a span of 48 hours, it had generated over 23,000 retweets and more than 10,000 favorites. This de-throned Oreo, which held the previous reign with its "Oreo Dunk in the Dark" tweet. Oreo's tweet, which mocked the Superbowl incident where the lights went out in the Superdome, received 15,700 retweets and 6,500 favorites in the same time frame.