Share on LinkedInShare on LinkedIn

ARTICLE · 04 JUNE 2018

ANA Acquires DMA

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

Yesterday, the Association of National Advertisers announced that it is acquiring the Data & Marketing Association (formerly known as the Direct Marketing Association).

United StatesMedia, Telecoms, IT, Entertainment
Jeffrey Greenbaum
Jeffrey Greenbaum
Author LinkedIn connections

Yesterday, the Association of National Advertisers announced that it is acquiring the Data & Marketing Association (formerly known as the Direct Marketing Association).  With this acquisition, the ANA says that it is now the largest marketing/advertising trade group in the United States.

This move follows the ANA's recent acquisitions of other trade associations, including the Word of Mouth Marketing Association, the Advertising Educational Foundation, the Business Marketing Association, and the Brand Activation Association.

The ANA/DMA collaboration creates a dynamic new entity dedicated to comprehensively serving virtually every aspect of marketing with distinction and professionalism

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

California Requires Disclosure Of AI-Generated People In Advertising

California has enacted a groundbreaking AI disclosure law requiring advertisers to clearly identify when synthetic performers appear in their marketing materials. The legislation, set to take effect in 2027, includes a private right of enforcement that could potentially open the door to class action litigation against brands using AI-generated performers without proper disclosure.
United StatesMedia, Telecoms, IT, Entertainment
Foley Hoag LLP
Foley Hoag LLP
Article

FCC Tightens Equipment Rules

The Federal Communications Commission has adopted sweeping new restrictions targeting equipment containing components from entities on its Covered List, fundamentally reshaping how manufacturers, online marketplaces, and equipment modifiers must approach FCC compliance. These rules establish unprecedented prohibitions on logic-bearing hardware components, impose strict display requirements for e-commerce platforms, and clarify when existing authorizations can support equipment modifications.
United StatesMedia, Telecoms, IT, Entertainment
Steptoe LLP
Steptoe LLP
Article

California Signs Landmark Online Child Safety Package

California has enacted the nation's most comprehensive online child safety legislation, banning addictive social media features for minors under 16, establishing strict companion chatbot regulations, and imposing enhanced civil penalties for platforms that harm children. Companies operating social media platforms or chatbots accessible to California children must now assess their products, audit features, and prepare compliance programs ahead of the laws' effective dates.
United StatesMedia, Telecoms, IT, Entertainment
Davis+Gilbert LLP
Davis+Gilbert LLP
Article

Nationwide EAS Test Coming November 17, 2026

FEMA and the FCC will conduct a nationwide test of the Emergency Alert System on November 17, 2026, requiring participation from all radio and television stations, cable systems, and satellite services. EAS Participants must file three separate forms through the EAS Test Reporting System, with specific deadlines ranging from October 30, 2026, through January 2027. Certain translator and repeater stations are exempt from the registration and filing requirements.
United StatesMedia, Telecoms, IT, Entertainment
Wiley Rein
Wiley Rein
Article

Ninth Circuit Vacates CFAA Injunction Against Perplexity's Comet AI Agent

The Ninth Circuit Court of Appeals vacated a preliminary injunction against Perplexity AI, determining that when an AI agent acts at a user's direction, it is the user—not the AI company—who "accesses" computer systems under federal and California computer fraud statutes. This landmark appellate decision addresses how existing computer-access laws apply to agentic artificial intelligence and has significant implications...
United StatesMedia, Telecoms, IT, Entertainment
Jones Day
Jones Day
Article

Generative AI Is Reshaping The Defense Of Complex Litigation

Generative AI is transforming litigation defense by enabling in-house legal teams to manage costs and complexity more effectively across the entire case lifecycle. From early research and drafting through expert witness strategy and trial preparation, AI tools are helping defense teams work faster and more consistently. How are these technologies reshaping the way sophisticated counsel approaches multidistrict litigation, mass torts, and large-scale document management?
United StatesMedia, Telecoms, IT, Entertainment
Arnold & Porter
Arnold & Porter
Article

Supreme Court Stays Fourth Circuit Mandate And Reinstates FCC Guidance On Lowest Unit Charge

On September 4, 2026 – the first day of the lowest unit charge (LUC) window for the November general election – the U.S. Supreme Court granted an emergency stay of the Fourth Circuit’s order in Brown v. FCC, thereby reinstating the Federal Communications Commission (FCC or Commission) Media Bureau’s March 2026 Public Notice on LUC for political party ads.
United StatesMedia, Telecoms, IT, Entertainment
Wiley Rein
Wiley Rein
Article

Amway To Pay $225 Million Over Alleged False Earnings Claims And Fabricated Sales

The FTC and Washington state secured a record $225 million settlement from Amway and affiliated groups over allegations they misled recruits about earnings potential while pressuring them to buy products with little retail opportunity. The complaint reveals that over three-quarters of U.S. product volume was sold to IBOs themselves rather than retail customers, with fabricated sales reporting masking the recruitment-driven model. The settlement's injunctive provisions establish new standards for earnings cl
United StatesConsumer Protection
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

UMG v. DistroKid: When AI Becomes A Consumer Protection Issue

Universal Music Group's lawsuit against DistroKid raises a critical question about AI disclosure in consumer markets: when does the use of artificial intelligence become material information that must be disclosed to consumers? The case centers on allegations that DistroKid distributed mass-generated AI music while creating the impression it was created by legitimate human artists, potentially violating existing consumer protection laws even without specific AI disclosure requirements.
United StatesIntellectual Property
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

California Legislation: End-Of-Session Check-In

California's legislature has sent a comprehensive package of privacy, AI, and advertising bills to Governor Newsom's desk, with decisions due by September 30, 2026. The legislation addresses sensitive personal information protections, data broker obligations, AI-powered chatbot regulations, and digital replica rights, potentially reshaping how businesses handle consumer data and automated decision-making systems. Will these bills become law and set new national standards for technology regulation?
United StatesPrivacy
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

Selling Company Data For AI Training: What To Know Before You Say Yes

AI developers are seeking new sources of training data, including internal operational data like Slack messages, emails, and company documents. Companies are now receiving offers to sell their workplace data, but such transactions raise complex legal questions around data rights, privacy commitments, employee protections, and long-term competitive risks that require careful evaluation before proceeding.
United StatesPrivacy
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

Update Your App (Again): California's Digital Age Assurance Act Takes Effect January 1, 2027

California's Digital Age Assurance Act (DAAA) is set to fundamentally reshape how operating system providers and app developers handle age verification, with its January 1, 2027 effective date rapidly approaching. The law creates a comprehensive system where operating systems collect age information and provide age-band signals to developers, effectively eliminating the ability for companies to claim ignorance about whether their users are children.
United StatesPrivacy
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

Sonoma County DA Reaches $5.1M Settlement Over Greenwashing And Other Claims

Sonoma County and four other California District Attorney's Offices reached a $5.1 million settlement with Tractor Supply West over allegations of price accuracy violations, unlicensed pesticide sales, and misleading biodegradability claims. The case highlights California's strict enforcement of consumer protection laws and environmental marketing standards, particularly regarding biodegradability claims that are generally prohibited unless products meet narrow legal exceptions.
United StatesConsumer Protection
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

ICC Releases Updated Edition Of Alcohol Advertising Guidance

The International Chamber of Commerce has released an updated Framework for Responsible Alcohol Marketing Communications, providing enhanced guidance on marketing to minors, influencer responsibilities, and alcohol-free brand extensions. The 2026 edition emphasizes marketer accountability for ensuring compliance across the entire marketing ecosystem, including third-party endorsers and influencers.
United StatesMedia, Telecoms, IT, Entertainment
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC