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ARTICLE · 09 AUGUST 2018

Ana's Media Contracts Get Another Update

BakerHostetler
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The Association of National Advertisers (ANA) recently released an update to its Master Media Buying Services Agreement template for use by advertisers and media agencies in negotiations...

United StatesMedia, Telecoms, IT, Entertainment
Alan Friel
Alan Friel
Holly Melton
Holly Melton
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The Association of National Advertisers (ANA) recently released an update to its Master Media Buying Services Agreement template for use by advertisers and media agencies in negotiations with one another. The new template attempts to build in new provisions as well as revised definitions that capture and build on the importance of increased transparency, essentially requiring transparent practices in its terms.

Define + Refine

Major changes to the definitions include:

  • The definition of "affiliates" – The template includes a revised definition and encourages the parties to define "holding company" as the highest holding company entity possible rather than relegating such an entity to a mere agency affiliate.

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