Colombia has accepted the production and commercialization of
cannabis as medicine, due to its
proven beneficial effects, especially concerning pain
management.
However, it is not necessarily a peaceful issue and its
implementation has caused the creation of several regulations of
different issues, such as, licenses, the type of accepted
production, the permitted quotas of production, security
registrations, among others.
As cannabis still constitutes an illegal drug, except
for the express authorizations granted under the strict rules,
every part of the production process is highly regulated.
Curiously enough, the advertisement has been left to be ruled by
the general principles applicable to prescription medication, which
can only be advertised or promoted in technical or scientific
publications, addressed exclusively to health professionals.
