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ARTICLE · 12 NOVEMBER 2025

34 State AGs Settle UDAP Autorenewal Allegations Against ​"JustFab" Subscriptions

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

Kelley Drye & Warren LLP

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Last month, a group of 34 state attorneys general—led by D.C, Maryland, Pennsylvania, and Texas—settled with TFG Holdings, a company known for brands such as JustFab and Shoedazzle, concerning its subscription practices.

United StatesMedia, Telecoms, IT, Entertainment

Last month, a group of 34 state attorneys general—led by D.C, Maryland, Pennsylvania, and Texas—settled with TFG Holdings, a company known for brands such as JustFab and Shoedazzle, concerning its subscription practices. The settlement requires restitution to eligible complainants and members who joined a membership prior to May 31, 2016, and did not make subsequent purchases or skip a payment. It also provides $1 million in other payments to the states. Some state AG press releases valued the settlement at $4.8 million total. The states alleged in their findings that TFG misrepresented pricing for its products, enrolled customers without consent and adequate disclosures, and implemented frustrating cancellation practices. The company allegedly billed consumers for VIP memberships at $49.95 per month which could only be used to make future purchases. The settlement includes these requirements, among others:

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