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ARTICLE · 10 JANUARY 2023

2023 Top Privacy Issues: New Laws & Expanded Enforcement

Global Advertising Lawyers Alliance (GALA)
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Privacy laws and enforcement will see some big changes in 2023. Last year brought more state laws and regulations, as well as FTC and GDPR developments — and that focus on privacy is expected...

United StatesMedia, Telecoms, IT, Entertainment

Privacy laws and enforcement will see some big changes in 2023. Last year brought more state laws and regulations, as well as FTC and GDPR developments — and that focus on privacy is expected to continue throughout the new year... and even expand.

Top Five Privacy Issues for 2023:

1. CCPA/CPRA Enforcement Begins

The California Consumer Privacy Act (CCPA) was ground-breaking as the nation's first comprehensive consumer privacy law. Although the law took effect on January 1, 2020, the first public CCPA enforcement action was just announced in August 2022. While the $1.2 million fine levied against Sephora was the first, it most certainly won't be the last. The California Privacy Rights Act (CPRA), a/k/a "CCPA 2.0," took effect on January 1, 2023 and establishes the new California Privacy Protection Agency (CPPA). The CPPA is gearing up and will be the nation's first stand-alone privacy regulatory agency. The CPPA is expected to be active in 2023 and beyond in

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