Share on LinkedInShare on LinkedIn

ARTICLE · 26 APRIL 2020

2020: A Year By Any Other Name…

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Contributor
Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

Founded more than 40 years ago as a boutique law firm servicing the entertainment and arts...

View firm profile
Explore more from Frankfurt Kurnit Klein & Selz PC

My colleague Kim Maynard recently discussed the legal implications with the International Olympic Committee's ("IOC") ...

United StatesMedia, Telecoms, IT, Entertainment

My colleague Kim Maynard recently discussed the legal implications with the International Olympic Committee's ("IOC") March 24 decision that the 2020 Summer Olympics in Tokyo will retain the 2020 name and branding even though the Summer Games will now be held in 2021 (announced today: July 23 to August 8, 2021) – in doing so, the IOC can rely on the trademark registrations it has already secured for the Games and will not have to restart the process (which could take years).

This is certainly significant from a trademark law perspective, but also from a commercial one.  With the original date for the 2020 Summer Olympics just a few months away, licensees, merchandisers, and sponsors have already received approval for and produced a significant amount of merchandise and promotional materials.  If the IOC decided to change the name and branding to Tokyo 2021 or something else, warehouses full of merchandise bearing TOKYO 2020 would potentially be wasted and

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

See more popular content from