'I Eat
Meat' Campaign
"I'm a carnivore and I'm not ashamed of it!"
is the main slogan of the new campaign of the Agrarian Chamber of
the Czech Republic (the
„Agri-Chamber“) to promote meat
consumption and a return to a primarily meat-based diet in society.
The campaign is called 'I Eat Meat' and its stated aim is
to "debunk myths about meat and put into context the trends
that are being promoted in contemporary nutrition", by which
is meant alternative eating and the replacement of animal products
with plant-based alternatives, which is practiced mainly by
vegetarians and vegans.
The campaign takes a swipe at plant-based imitations of common
meat products, pointing out the contents of such plant-based
alternatives and, in parts, misleadingly highlighting the benefits
of meat products while completely ignoring their adverse impact on
the human body and even the environment. The campaign criticizes
plant-based alternatives in particular for the high processing
