Court sides with beauty retailer over injury theory
Eye of the Investor
We've reached the latest installment in the sprawling,
social-media-inspired class action brought by consumers against
Ulta Beauty and its subsidiary, Ulta Salon.
If you're not familiar with the Ulta brand name, the company
is a beauty retailer with a massive presence in the United States
of more than 1,000 stores nationwide in 2018, with ambitions to
open 400 to 700 more. Ulta recently vaulted onto the Fortune 500
list of companies at #471 and boasts more than $5 billion in
quarterly revenues.
The company's success has been meteoric.
Social Media Meltdown
But then came the lawsuits.
We covered the earlier chapters of this novella back when one of
the original class actions was
launched in March of last year, and a few months later when
Ulta
responded with its motion to dismiss (by that time, the plaintiff
list had swelled to 20 individuals).
