Two New Lawsuits Target Influencer Campaigns

Over the past few months, two firms have filed a series of class action lawsuits against a number of companies – including Celsius, Shein, and Revolve – over their influencer campaigns. Leveraging the same template, the firms have filled in the blanks to file at least two more lawsuits, these against Alo Yoga and Beach Bunny Swimwear.

The facts and allegations in each of the cases is essentially the same. The plaintiffs allege that they purchased products based on social media influencer posts, that they didn't realize that the influencers were paid to promote the products, and that they wouldn't have purchased the products at those prices had they known the influencers had been paid.