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ARTICLE · 15 JANUARY 2014

What Do You Know From Shinola?

Dickinson Wright PLLC
Dickinson Wright PLLC
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Dickinson Wright PLLC

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Some readers will recognize "Shinola" as the name of a shoe polish whose popularity peaked in the years following World War II.

United StatesIntellectual Property
John Blattner
John Blattner
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Some readers will recognize "Shinola" as the name of a shoe polish whose popularity peaked in the years following World War II. Others will recognize it from a well-known vulgarism, in which clueless people are said to have trouble distinguishing Shinola from... well, from something else. (This is a family newsletter, after all).

Today the name stands for something quite different: for hand-made luxury watches sold in high-end stores like Barney's, Saks, and Neiman Marcus , and manufactured in – of all places – Detroit.

In addition to watches, the company makes bicycles and a number of other products; it has boutiques in Detroit, Kansas City, and New York, recently debuted in Paris, and has plans for the U.K. and Germany.

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