So, you have decided to launch a new product or service. After
several brainstorming sessions, you selected a new brand name.
To make sure that the name has not already been taken, you
searched the Internet for previous uses of the same name. You also
examined the online records of the U.S. Patent and Trademark Office
(USPTO).
After finishing this background work, you find that other
companies aren't using the proposed name. At this stage, you
are ready to direct your trademark attorney to immediately file a
trademark application to protect your new brand, right?
Well, not so fast.
Extend your search
I always advise clients to do their own initial Internet and
USPTO searches to eliminate direct hits that are obviously going to
conflict with the proposed new name.
