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ARTICLE · 01 JUNE 2020

Using Your Intellectual Property Rights To Combat Price Gouging

Using another company's trademarked logo, tagline or other content to promote your own company is a sure-fire way to find yourself on the wrong end of a trademark...

United StatesIntellectual Property

Using another company's trademarked logo, tagline or other content to promote your own company is a sure-fire way to find yourself on the wrong end of a trademark infringement lawsuit. Using another company's logo or name to imply that you have authorization or approval from it to resell its products at wildly inflated prices can end the same way.

Recently, 3M took a stand against sellers doing just that. 3M manufactures N95 masks used by frontline health care workers across the country in the fight against COVID-19. Using trademark law in a unique fashion, 3M filed 10 lawsuits across the country and in Canada alleging companies were improperly claiming or implying they had the full support of 3M to not only sell and distribute the masks, but to do so at massively inflated prices.

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