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ARTICLE · 24 MARCH 2016

TTAB Retreats From Precedential Houndstooth Mafia Decision

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After a three-year struggle, the TTAB vacated The Board of Trustees of The University of Alabama and Paul W. Bryant, Jr. v. William Pitts, Jr. and Christopher Blackburn, 107 U.S.P.Q. 2d 2001 (TTAB 2013) (precedential).

United StatesIntellectual Property

Trademark proceedings are contentious proceedings, but the battle for registration of the HOUNDSTOOTH MAFIA trademark has been largely overshadowed by the now-ended dispute between the Trademark Trial and Appeal Board (TTAB) and the reviewing U.S. District Court for the Northern District of Alabama. After a three-year struggle, the TTAB vacated The Board of Trustees of The University of Alabama and Paul W. Bryant, Jr. v. William Pitts, Jr. and Christopher Blackburn, 107 U.S.P.Q. 2d 2001 (TTAB 2013) (precedential).

As a recap, in 2013, the TTAB dismissed the opposers' claims under Section 2(d) (likelihood of confusion) and 2(a) (false association and disparagement) and concluded that opposers held no trademark rights in the houndstooth check pattern. Opposers had offered substantial evidence of the association of the pattern with the University of Alabama football team – and in particular, legendary Alabama football coach Bear Bryant (well-known for wearing a

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