Trademark Week In Review: May 9, 2014

Here's your weekly roundup of stories in the world of trademarks:

• Bill Ferrell wrote a piece about The Heartbleed Backstory and the Awesome Power of Branding
• Bloomberg reports that Swatch is mixing it up with Appple over the iWatch trademark
• The Spirits Business reports that Jack Daniel's has dropped its trademark infringement lawsuit against the makers of Popcorn Sutton's Tennessee White Whiskey after the brand agreed to change its bottle design. Randy Michels wrote a post about this case last year.
• Delta Airlines sued a Murfreesboro, Tennessee direct marketing firm and several other defendants for trademark infringement in U.S. District Court in Nashville on Tuesday. At issue is the use of Delta's trademarks by the defendants in connection with a travel club. According to The Tennessean, the direct marketing firm denies the allegations.