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VIDEO · 05 SEPTEMBER 2014

Trademark Searching Like A Rock Star

Stites & Harbison PLLC
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Regular readers of the blog will know that I’m currently watching a lot of Music Choice on cable TV due to its magical ability to soothe my 2-month old daughter.

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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Regular readers of the blog will know that I'm currently watching a lot of Music Choice on cable TV due to its magical ability to soothe my 2-month old daughter. In the process, I'm stumbling across random bits of trademark news. A couple weeks ago, the Music Choice "Did You Know" trivia referenced Prince's decision to change his name to a symbol due to a trademark dispute. Recently, I came across another piece of music trivia containing an important lesson for aspiring rock stars (and brand owners in general).

According to Music Choice, the pop-rock band OneRepublic was originally known as "Republic". The band changed its name to OneRepublic in 2006 – not as an homage to the "Pledge of Allegiance" – but to avoid legal conflicts with other bands using the word "republic".

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