Introduction
Once you have chosen your mark that you want to protect, the
next step is the registration of that mark. In the U.S. the
registration for the mark is done at the United States Patent and
Trademark Office (USPTO) and the process of obtaining a registered
trademark in the United States typically takes about 8-10 months
from start to finish. In this blog, we will be dealing with the
registration process. So, let's delve!!
What cannot be protected in the U.S.
Similar to the Indian Trademark Law, the U.S. law doesn't
grant protection to descriptive marks or any generic mark.
Descriptive marks are those marks which provide information about
the quality and features of the goods and services. A descriptive
mark shall only attain eligibility for registration upon decades of
proof of 'distinctiveness', that the trader or manufacturer
of the goods and services establishes the identification of goods
and services in the mind of the consumer. For
