Top Three Reasons For Watching A Trademark

A company's brands can be amongst its most valuable assets and brand owners must be proactive about protecting them. Trademark registration is a critical first step. But brand protection should not end there. Brand owners should implement a protection strategy that includes a plan for continuously monitoring the marketplace for infringement or misuse of trademarks. The benefits of a trademark watch strategy include the following:

1. Protection of Brand Identity and Reputation An effective trademark watch will monitor newly filed trademark applications, domain names, company names and other potential uses of similar or identical trademarks that could pose a risk to a brand owner's intellectual property rights. Consistent monitoring ensures protection for the brand's identity and reputation. Infringements or unauthorized use of similar trademarks can confuse consumers, dilute the brand's distinctiveness and harm its reputation. In some cases, the failure to watch