Top 5 Trademark Licensing Considerations For NextGen Technology

Currently, brand owners are at a crossroads—should they dip their toes into new web3 mediums and opportunities, or should they guard against potential pitfalls in this new space?

While there is no one-size-fits-all answer for brand owners on the new web3 frontier, there are steps companies can take to minimize risk posed by such newly emerging technologies as non-fungible tokens, interactive "metaverses," and augmented reality.

Here are five steps a brand owner can take to better minimize risk in licensing its trademarks for use in web3 endeavors.

1. Register Early and Often, and Know Your Rights

For established brand owners, it likely comes as no surprise that if a business intends to use a source identifier over the long term, it often is beneficial to seek registration of the trademark with the United States Patent & Trademark Office (as well as any other applicable agencies). Having a registered trademark in connection with any source identifiers involved