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VIDEO · 29 APRIL 2025

Market Intelligence Thought Leadership Award Winner

Tips For Small Brands To Consider When Protecting Their Intellectual Property (Video)

Withers LLP
Withers LLP
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Withers LLP

Withers LLP

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"When Taylor Swift wore Cassey Ho's signature pirouette skort, the internet spun in a frenzy to find it," wrote reporter Rae Williams with Spectrum News 1 SoCal...

United StatesIntellectual Property
Gina Bibby
Gina Bibby
Denise G. Munguia Salazar
Denise G. Munguia Salazar
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"When Taylor Swift wore Cassey Ho's signature pirouette skort, the internet spun in a frenzy to find it," wrote reporter Rae Williams with Spectrum News 1 SoCal in her coverage about fashion designer Cassey Ho's experience of patenting the pirouette skort Taylor Swift wore and then learning that other brands were copying her patented skort design.

To better understand the challenge small brands face in protecting their designs, Rae interviewed Gina Bibby, intellectual property and brands lawyer who leads the global fashion tech practice at Withers, to discuss the types of patent protection available to brands and designers, the rights associated with patents and the enforceability of those rights against alleged infringers.

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