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ARTICLE · 12 FEBRUARY 2025

"Three-peat" Use Agreement In Place If Chiefs Win Super Bowl

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The Kansas City Chiefs and the Philadelphia Eagles are playing in Super Bowl LIX this Sunday, February 9. If the Chiefs win, this will be their third consecutive Super Bowl win...

United StatesIntellectual Property
Lindsey M. Mead
Lindsey M. Mead

The Kansas City Chiefs and the Philadelphia Eagles are playing in Super Bowl LIX this Sunday, February 9. If the Chiefs win, this will be their third consecutive Super Bowl win, and, according to the Kansas City Star  via reporter Blair Kerkhoff, the team can purportedly use Miami Heat team president and legendary NBA coach Pat Riley's trademarked phrase “three-peat”.

Riley, through his company Riles & Company, Inc., trademarked the term in 1995 and, over the years, has added additional registrations, expanding the team's trademarks to cover other merchandise in addition to apparel. Riley also was sure to not only trademark “three-peat”, but numerous variants of the term like “three peat”, “3 peat”, “threepeat”, and so on.

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