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ARTICLE · 07 NOVEMBER 2017

That's How The Prima Facie Obviousness Cookie Crumbles

Intercontinental premised its rebuttal to obviousness largely on objective indicia of industry praise, long-felt need and copying.

United StatesIntellectual Property

Finding that the prior art taught all of the claim elements and provided a motivation to combine, the US Court of Appeals for the Federal Circuit concluded that a challenged patent claim would have been obvious notwithstanding significant objective indicia to the contrary. Intercontinental Great Brands LLC v. Kellogg North America Co. et al., Case Nos. 15-2082; -2084 (Fed. Cir., Sept. 7, 2017) (Taranto, J) (Reyna, J, dissenting). In a dissenting opinion, Judge Reyna questioned the propriety of the prima facie obviousness framework applied by the lower court and sanctioned by the majority.

Intercontinental Great Brands (formerly Kraft) owned patents for cookie packaging in which the allegedly novelty was a top portion that could be peeled back and resealed with an adhesive strip to preserve the cookies’ freshness. Intercontinental asserted the patents against Kellogg. Kellogg asserted invalidity based on obviousness, arguing that the only difference between the

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