Taylor Swift's IP management and holding company, TAS Rights
Management, LLC, recently filed 73 trademark applications directed
to 20 different marks for a wide range of goods and services.
The applications were filed based upon an intent to use the marks
with the various goods and services, and appear to be an effort to
protect several different Taylor Swift projects, from a novel that
Swift published when she was 15 to her upcoming album. As
long as she has a "bona fide" or real intent to use the
marks in commerce in connection with the identified goods and
services, the trademark applications are legitimate. Filing
applications for a large number of marks for use on a vast number
of goods and services has been asserted as evidence that the intent
to use the marks was not real and that the applications were
therefore invalid. However, such evidence can be countered by
evidence of plans to use the marks, such as business plans and/or
trademark clearance searches,
