Hi. I'm Mari-Elise, and I'm your newest
Trademarkologist. Allow me to quickly introduce myself. My
favorite things include practicing trademark law,
cooking, University of Louisville athletics, and coffee. Oh,
and I LOVE yoga. I'm completely hooked – on Bikram,
in particular. For those of you unfamilar with Bikram
Yoga, yogi Bikram Choudhury created the "Bikram"
style of hot yoga, which consists of a series of
26 asanas and two breathing exercises practiced in a room
heated to approximately 105 degrees Fahrenheit. Choudhury has
been using the trademark BIKRAM for his yoga classes and
instructional materials since 1971.
Being a trademark attorney, I appreciate that Choudhury has been
extremely diligent and vigorous about protecting his intellectual
property. Choudhury has obtained copyright registrations for his
yoga instructional materials and attempted to claim copyright
in the Bikram sequence seen here:
