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ARTICLE · 02 MAY 2025

Six Steps To Secure Better Brand Protection

Klemchuk
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Like protections implemented to protect physical assets, businesses can proactively protect their valuable intellectual property rights.

United StatesIntellectual Property
Klemchuk PLLC
Klemchuk PLLC

Take These 6 Actions to Protect Your Brand in 2025

Like protections implemented to protect physical assets, businesses can proactively protect their valuable intellectual property rights. The following is a non-exhaustive list of steps business owners can take in 2025 to more effectively protect their brand, whether online or in brick-and-mortar stores.

1. Be Wary of Trademark Scams

Phishing scams target companies whose brand has been shown to generate profit. These scams can include solicitation by fake attorneys, people pretending to be patent examiners, and others reaching out to companies under the guise of assisting them with filing, enforcing, or otherwise protecting their intellectual property rights. The USPTO offers information about different types of scams on their website. https://www.uspto.gov/trademarks/protect.

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