The Board affirmed a Section 2(d) refusal to register the mark
shown below for various types of pillows, finding a likelihood of
confusion with the mark UNO in standard character form, for
"office furniture, namely, seating." Applicant contended
that is mark "is so stylized that the respective marks have a
different appearance and commercial impression," but the Board
was not impressed.
In re Unclesign Co., Ltd., Serial No. 88123168 (April 20,
2020) [not precedential] (Opinion by Judge David K. Heasley).
The Marks: Applicant argued that its mark
"goes far beyond mere variation of 'font style, size, or
color' to also include a complex and abstracted
interconnectedness that forms a unique design of its own." The
Board, however, pointed to several prior decisions finding
"highly stylized marks with interconnected letters similar to
standard character marks for the same words:" e.g., the
"Lite" and "Essentials" cases.
