Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 10 JANUARY 2011

Practical Pointers: Do’s and Don’ts for Online Privacy Policies

Thompson Coburn LLP
Explore more from Thompson Coburn LLP

Existing laws may require that you post an online privacy policy explaining your information collection practices and your use and disclosure of the information you collect.

United StatesIntellectual Property
Jennifer Visintine
Jennifer Visintine
Author LinkedIn connections

Existing laws may require that you post an online privacy policy explaining your information collection practices and your use and disclosure of the information you collect. Any company with an online presence should thus consider whether it is necessary or appropriate to post an online privacy policy and, if so, take steps to avoid the common pitfalls associated with such policies.

  • Determine whether you need an online privacy policy. Do you collect information online? Are you required by law (such as the California Online Privacy Protection Act (http://www.leginfo.ca.gov/cgi-bin/displaycode?section=bpc&group=22001-23000&file=22575-22579 ) or Children's Online Privacy Protection Act (http://www.ftc.gov/privacy/ privacyinitiatives/childrens.html) to have an online privacy policy? Additionally, consider whether the failure to disclose your information collection and use practices—or the manner in which you disclose such practices—could be considered unfair or

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

UMG v. DistroKid: When AI Becomes A Consumer Protection Issue

Universal Music Group's lawsuit against DistroKid raises a critical question about AI disclosure in consumer markets: when does the use of artificial intelligence become material information that must be disclosed to consumers? The case centers on allegations that DistroKid distributed mass-generated AI music while creating the impression it was created by legitimate human artists, potentially violating existing consumer protection laws even without specific AI disclosure requirements.
United StatesIntellectual Property
Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
Article

PTAB/USPTO Update - October 2026

The USPTO has released new templates and guidance for AIA trial proceedings, announced key appointments including a Chief AI Officer, and published updated procedures for patent applications and subject matter eligibility declarations. Director Squires delivered multiple addresses emphasizing the constitutional importance of intellectual property rights while the agency expanded its community engagement efforts and international collaboration through WIPO's Global IP Assignment Platform pilot program.
United StatesIntellectual Property
WilmerHale
WilmerHale
Article

The Trademark Scam Field Guide: Look-Alike Filing Sites, Fake USPTO Notices, And How To Get Out If You’ve Been Caught

A business decides to file a trademark. Someone on the team searches for a familiar online legal-services brand, clicks the first result, and lands on a site with a similar-sounding name, a polished design, five-star reviews, and a low flat fee. The application gets filed. Months later the business learns the “service” was not who they thought it was, the filing was signed by someone with no authority to sign it, and the USPTO has suspended the application along with hundreds or thousands of others from the same shop.
United StatesIntellectual Property
Harness IP
Harness IP
Article

Is This Real? Navigating AI Impersonation Under New And Existing Laws

Is this AI-generated, or is it real? As generative AI tools have become increasingly capable of creating realistic images, videos, and audio, they have also made it easier to impersonate real people without their consent. In response, states are increasingly adopting laws that impose civil and criminal liability for certain AI-generated content that replicates an individual’s identity, likeness, voice, or other personal attributes.
United StatesIntellectual Property
Wiley Rein
Wiley Rein