Pop Mart Is Not Playing Around With 7-Eleven's Labubu Knockoffs

In this week's BL Business Branding entry, we're diving into the latest intellectual property showdown between Pop Mart, the global collectible toy company known for its wildly popular blind-box figures, and convenience chain 7-Eleven. At the center of the dispute is a case of counterfeit characters, similar versions of Pop Mart's hit Labubu figures which are allegedly being sold at several 7-Eleven franchise locations in California.

Pop Mart, a Chinese-owned brand, has become a major player in the collectible toy world thanks to its signature "blind-box" model, where customers don't know which figure they're getting until they open it. That surprise factor, combined with its creative character designs and global artist collaborations, has made figures like Labubu from the MONSTERS series a must-have for collectors around the globe. The hype has only grown in recent months, fueled by celebrity fans like David Beckham and Kim Kardashian, who've shared their