PARATI Confusable With PYRAT For Spirits, Says TTAB

In a brief 10-page opinion, the Board sustained an opposition to the mark PARATI for "alcoholic beverages, except beers; spirits," finding the mark likely to cause confusion with the registered mark PYRAT for "distilled spirits." The goods are in part identical, and presumably travel in the same, normal channels of trade to the same classes of consumers. The identifications of goods include inexpensive products bought with ordinary care. But what about the marks? Patron Spirits International AG v. Les Bienheureux, Opposition No. 91223657 (November 29, 2017) [not precedential] (Opinion by Judge Karen Kuhlke).

Of course, when the goods are identical, a lesser degree of similarity is needed between the marks to support a likelihood of confusion finding.