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ARTICLE · 25 APRIL 2016

Panera And Great Harvest Argue Over Tagline

Sullivan & Worcester
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Panera Bread and the Great Harvest Bread Co. will not be breaking bread together anytime soon. To the contrary, Great Harvest recently filed a trademark lawsuit against Panera over Panera's "food ..

United StatesIntellectual Property
Laura A. Stacey
Laura A. Stacey
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Panera Bread and the Great Harvest Bread Co. will not be breaking bread together anytime soon. To the contrary, Great Harvest recently filed a trademark lawsuit against Panera over Panera's "food as it should be" campaign, which is meant to reflect Panera's philosophy of clean ingredients and menus based on whole foods.   

Great Harvest, which has a chain of 200 bakery-cafes (as compared to Panera's 1,800+ locations), has been using the slogan "it ought to be" since August 2014, almost a year before Panera started its own campaign in June of 2015. While the two slogans are not identical, Great Harvest claims that Panera's use is similar enough to infringe on Great Harvest's rights.  

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