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ARTICLE · 31 AUGUST 2020

KFC Presses Pause On IT'S FINGER LICKIN' GOOD Slogan

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Pandemic Rule Number One: don't touch your face. Or, more specifically for purposes of this post, keep your fingers out of your mouth.

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Pandemic Rule Number One: don't touch your face.  Or, more specifically for purposes of this post, keep your fingers out of your mouth.  In 1952, when Kentucky Fried Chicken adopted its IT'S FINGER LICKIN' GOOD slogan, there was no public health crisis and people weren't being told to wear masks, sanitize everything, and keep their hands away from their faces.  Of course, all that changed earlier this year, and brands have been adapting ever since.  

KFC is no different.  This week, it announced that it is "pressing pause" on its decades-old slogan, because it runs contrary to good public health habits. It released a video on YouTube showing the "FINGER LICKIN'" portion of its mark blurred out, so that it the only clearly legible words are IT'S GOOD.

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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