ARTICLE · 11 FEBRUARY 2013

It’s A BRAND New World: Update On ICANN’s Expanded gTLD Program

Reed Smith

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You have likely heard by now that the Internet is about to get substantially bigger and more complex, with potentially treacherous consequences for brand owners.

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You have likely heard by now that the Internet is about to get substantially bigger and more complex, with potentially treacherous consequences for brand owners. This past fall, we wrote a chapter covering this issue in Navigating ICANN's New Rules Regarding Generic Top-Level Domain Names. This update is to let you know what is currently going on with the new gTLD program, and to help you prepare to meet the inevitable challenges that will arise.

It is absolutely crucial that your company have a strategy in place to protect its brands before the upcoming launch, which is expected to commence over the next few months. Reed Smith attorneys have significant experience in this area, and can help you prepare for this momentous change in an already complicated eco-system.

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