Creative Trademark Enforcement Part V: Cease-N-Desist

Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously promoting the company and its brands, thus minimizing the risk of public relations blowback. In this "Creative Trademark Enforcement" series of blog posts, I'm continuing to explore some of the more interesting takes on this approach, from singing lawyers to "pop-up" bars and beyond. In the most recent Part IV of the series, I discussed a craft brewery's misguided tribute to an AB Inbev catchphrase – but one that ended in delight instead of damages. This time, I've got another craft brewery dispute with a happy ending – especially if you like puns.