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VIDEO · 27 MAY 2014

Branded Hashtags: The Next Big Thing In Trademarks?

Merriam-Webster announced this week in a press release that it was adding the word "hashtag" to the dictionary.

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Stites & Harbison PLLC
Stites & Harbison PLLC
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Merriam-Webster announced this week in a press release that it was adding the word "hashtag" to the dictionary. "Hashtag" is defined as follows:

a word or phrase preceded by the symbol # that classifies or categorizes the accompanying text (such as a tweet)

Conveniently, the press release provides an example of proper hashtag usage: "Join the New Words conversation on Twitter using hashtag #MW2014NewWords."

Still confused about how to use hashtags? Jimmy Fallon and Justin Timberlake provided the following helpful tutorial on Late Night with Jimmy Fallon:

The hashtag phenomenon has created new branding opportunities. It is now common for TV shows to promote themselves through branded hashtags. Singing shows like NBC's The Voice and Fox's American Idol are known for their extensive use of hashtags.

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