"Better, Faster, Stronger" - Identifying And Protecting Your Competitive Differentiators

Competitive differentiators are the beneficial and unique aspects of your product or service compared to those of competitors. These qualities may provide benefits to consumers, such as a useful and unique feature, more reliable operation, or lower price; or may provide benefits to your organization, such as reducing manufacturing or operational costs. A competitive differentiator may be the functional and technical capabilities of your product or service that make you superior to consumers over your competition. In one sense, your competitive differentiators are your "secret sauce" or your organization's reason for existing: they're why customers should come to you rather than someone else. In this next post in our Startup Intellectual Property (IP) Series, we will explore why identifying and protecting your competitive differentiators is a key IP consideration for startups.