Alternatives To IP Litigation That Can Work For Brand Owners

In an article published by Law360, Intellectual Property partner Michael Justus outlines several non-litigation options for brand and content owners seeking to resolve trademark, copyright and advertising disputes.

Highlighting the uncertain outlook for the economy, which in turn has tightened legal budgets, the article explains that there are lower-cost alternatives to court litigation. While some matters will warrant litigation, such as claims for emergency relief or monetary remedies, other matters may not require expensive and protracted litigation. "Litigation alternatives, which may provide good-enough relief at lower cost, will suffice in some cases," according to the article. "Such alternatives empower brand owners to take action when the cost of court litigation cannot be justified."