6 Trademark Design Tips Hidden in Apple’s Newly Released Design Guidelines

Once available only to developers, Apple has recently released its "iOS Human Interface Guidelines" to the general public for free in iBooks. Although the guidelines are generally focused on providing tips for designing a user interface for iOS apps, hidden within this 245 page document are some excellent pointers for designing a trademark that will look fantastic in an iOS app (and anywhere else for that matter). Here are the top six tips for designing a trademark from the most powerful brand in the world:

1. Colors should look great individually and in combination and on both light and dark backgrounds

1. Text should legible at any size
2. Use a single font
3. The best logos are "uncluttered, engaging, and memorable"