The TTAB recently decided the appeals from the three Section
2(e)(1) mere descriptiveness refusals summarized below. Let's
see how you do with them, keeping in mind that in the past several
years the Board affirmed, by my calculation, just about 9 out of 10
of these refusals. Answer(s) will be found in the first
comment.
In re Douglas Wood, Application Serial Nos. 88388867 and
88388875 (January 28, 2021) [not precedential] (Opinion by Judge
Michael B. Adlin). [Mere descriptiveness refusal of
MISSIONAL MILLIONAIRE for publications and
services in the field of faith-based life coaching. Applicant
argued that the proposed mark is incongruous because the term
"combines religious or spiritual services with great wealth,
in a way that is contrary to the commonly understood notions of
both of those terms. Missions are associated with religious based
services for the poor, while millionaires are traditionally seeking
to make money for themselves."]
