Transform To Transition: Strengthening Supply Chains And Procurement For Sustainable Development

Green and conscious consumer demand is rising, but there is growing scepticism about the accuracy and completeness of sustainability claims.¹

Awareness of terms such as greenwashing, greenwishing, and greenhushing is increasing, along with criticism of claims about carbon neutrality and the integrity of carbon credits. To gain credibility with consumers, regulators, and investors, companies are urged to make genuine and verifiable improvements in their sustainability practices. Overstating progress or making unrealistic forecasts that may not be achieved economically can be risky in today's environment.

UNDERSTANDING KEY SUSTAINABILITY TERMS

Greenwashing: Making misleading or false claims about a company's climate actions including setting clear long-term goals without concrete plans to achieve them.