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ARTICLE · 07 OCTOBER 2008

CMS Final Rules Affect Medicare Marketing, Implement MIPPA Changes

New regulations took effect September 18, 2008, so Plan Sponsors must rapidly adopt operational changes in order to comply with the regulations in time for the launch of 2009 marketing on October 1, 2008.

United StatesFood, Drugs, Healthcare, Life Sciences

New regulations took effect September 18, 2008, so Plan Sponsors must rapidly adopt operational changes in order to comply with the regulations in time for the launch of 2009 marketing on October 1, 2008.

The Centers for Medicare and Medicaid Services (CMS) released two final rules on September 15, 2008, that adopt in final form regulatory provisions implementing strict marketing restrictions and other operational aspects for the Medicare Advantage and Part D Programs (the Programs). All of these regulatory provisions take effect on September 18, 2008, the date the rules were published in the Federal Register.

The new regulations adopt, in large part, changes to the Programs proposed by CMS in May 2008 as well as changes implemented by the Medicare Improvements for Patients and Providers Act of 2008 (MIPPA), such as restrictions on agent/broker compensation; restrictions on marketing activities, including at provider locations; provider network requirements for

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