Americans are deeply concerned about their financial
futures—and our recent research highlights the urgency of
addressing retirement income security.
In a recent survey of retirement plan participants aged
40–60, a top concern emerged: the fear of outliving
retirement savings. This anxiety received an average rating of 4.29
out of 5, with many respondents asking the troubling question:
"What happens if I run out of money in
retirement?"
There is also a strong demand for guaranteed income:
Despite this overwhelming interest, only 3% of participants had
heard of in-plan annuities — a product specifically designed
to meet this need.
This gap between consumer desire and product awareness signals a
significant market opportunity.
