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ARTICLE · 02 FEBRUARY 2024

FTC Cracks Down On Data Aggregator, Bans Sale Of Precise Consumer Location Data

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On January 18, the FTC issued a consent order prohibiting a digital platform and data aggregator from selling or licensing precise consumer location data on the grounds...

United StatesFinance and Banking
Moorari K. Shah
Moorari K. Shah
A.J. Dhaliwal
A.J. Dhaliwal
Mehul Madia
Mehul Madia
Maxwell Earp-Thomas
Maxwell Earp-Thomas
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On January 18, the FTC issued a consent order prohibiting a digital platform and data aggregator from selling or licensing precise consumer location data on the grounds that it did not obtain consumer consent before collecting and selling the data to advertisers.

The company collected consumer data, including location data, purchase history, and other personal information, through its applications and third-party apps. The data was subsequently sold to advertisers who used it for targeted advertising. In its order, the FTC underscored the sensitive nature of the location data, which could reveal personal details like health information, political affiliations, and personal habits. The FTC alleged the company's actions constitute unfair or deceptive acts or practices in violation of Section 5(a) of the FTC Act.

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