*This article was originally published in HotelExecutive on
September 4, 2024
The hospitality segment of the real estate investment market is
having a moment.
So called "revenge travel" was a major boost in 2022
and 2023 following the pandemic, and, while many feared the
industry would slump as pent-up demand burned off, it's still
going strong through the first quarter of 2024. Both Hilton
Worldwide Holdings Inc. and Wyndham Hotels & Resorts, for
instance, reported growth and strategic advancement for Q1, and
there are signs the momentum may continue throughout 2024 and
beyond.
In its 2024 Travel Industry Outlook, Deloitte reports that
Americans have come to highly prioritize travel since the pandemic.
Many consumers have increased their travel budgets in recent years,
and according to surveys, 1 in 5 made the increase because
"spending on travel has become more important to them since
the pandemic." Deloitte also notes that the continuing
prevalence of
