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ARTICLE · 20 OCTOBER 2015

A Response To The CFPB'S Recent Compliance Bulletin On MSAs

On October 8, 2015, the Consumer Financial Protection Bureau (CFPB or Bureau) issued a Compliance Bulletin on RESPA Compliance and Marketing Services Agreements ("MSAs")("Compliance Bulletin").

United StatesFinance and Banking

On October 8, 2015, the Consumer Financial Protection Bureau (CFPB or Bureau) issued a Compliance Bulletin on RESPA Compliance and Marketing Services Agreements ("MSAs")("Compliance Bulletin").  The Compliance Bulletin's message that MSA participants face "substantial risks" under RESPA has reverberated and caused buzz since it was issued.

This response discusses some of the more puzzling and illogical aspects of the Compliance Bulletin.  In doing so, we address questions left unanswered by the Bureau and suggest a framework for properly structuring MSAs to minimize risk.

What Is An MSA, Anyway?
The Compliance Bulletin should have addressed this basic question, but it did not.  An MSA is an agreement in which one party—the marketer—agrees to market, advertise, and/or promote another party in return for a fee.  Under RESPA, MSA payments may be scrutinized under the statute's prohibition on kickbacks or referral fees.  However, properly structured MSAs have

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