On September 22, 2025, the International Chamber of Commerce
will be hosting an event in New York City, "Turning Standards
Into Action: 2025 ICC Environmental Marketing Framework
Release." The event will be held from 9:00 a.m. to 11:00 a.m.
ET at Frankfurt Kurnit's offices in Manhattan.
At the event, which is being presented in conjunction with
Climate Week NYC, the ICC will release the revamped 2025 edition of
the "ICC Framework for Responsible Environmental Marketing
Communications."
As environmental claims in marketing grow more complex and
scrutinized, the ICC Environmental Framework remains the global
benchmark for ensuring such claims are accurate, substantiated, and
not misleading. The Framework offers practical guidance for
navigating terms like "sustainable,"
"recyclable," "degradable," and
"free-of," and includes a dedicated Environmental Claims
Checklist to support day-to-day implementation.
