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ARTICLE · 24 SEPTEMBER 2024

Recent Greenwashing Litigation Focuses On Consumer Products

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
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Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

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Over the past couple of weeks, there have been a pair of greenwashing lawsuits filed--by both private plaintiffs and government regulators--that highlight the current focus on consumer products as a centerpiece...

United StatesEnvironment
Jacob Hupart
Jacob Hupart
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Over the past couple of weeks, there have been a pair of greenwashing lawsuits filed--by both private plaintiffs and government regulators--that highlight the current focus on consumer products as a centerpiece of greenwashing litigation. Specifically, a private plaintiff brought a consumer-protection lawsuit against Tyson Foods alleging misrepresentations concerning the marketing of "climate-smart" beef, and the SEC filed an enforcement action against the manufacturer of coffee machines concerning statements about the recyclability of coffee pods. Both actions focused on allegedly misleading advertising concerning environmental issues and the potential impact of said advertising on consumers.

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