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ARTICLE · 31 JANUARY 2011

Is An EV Cage Match Inevitable?

In response to General Motor’s series of commercials based around the Chevy Volt tagline—"More Car Than Electric"—Nissan Executive VP Carlos Tavares offered the following quip while holding a muffler and tailpipe at last week's Automotive News World Congress.

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In response to General Motor's series of commercials based around the Chevy Volt tagline—"More Car Than Electric"—Nissan Executive VP Carlos Tavares offered the following quip while holding a muffler and tailpipe at last week's Automotive News World Congress:

"As automakers, we have a duty to communicate with clarity to help customers understand today's technology. If you're calling your car electric, and it has one of these, you're only muddling the message."

Meanwhile, GM is pondering doubling production of the Volt to 120,000 units in 2012

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