FTC Proposes To Clarify Green Guides For Climate Claims Based On Carbon Offsets

Highlights

• The Federal Trade Commission (FTC) is engaging in a regulatory review of its Guides for the Use of Environmental Marketing Claims (Green Guides) in response to increasing consumer interest in environmentally friendly products in the marketplace.
• The Green Guides are designed to help marketers avoid making environmental claims that mislead consumers.
• This Holland & Knight alert, which is part of a series analyzing stakeholder input on specific marketing claims under the Green Guides, summarizes themes from stakeholder comments related to "carbon neutral," "net zero," "low carbon" and "carbon negative" claims, as well as claims based on the retirement of carbon offsets, as solicited by the FTC.