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ARTICLE · 29 FEBRUARY 2024

Examining Sustainable Seafood Certifications

Exponent
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The U.S. seafood industry is striving to meet the growing demand for eco-label standards and green consumerism.

United StatesEnvironment
Andy Deines
Andy Deines
Laura Lilly
Laura Lilly

Mitigating risk in the face of growing scrutiny over eco-label standards

The U.S. seafood industry is striving to meet the growing demand for eco-label standards and green consumerism. While sustainability certifications have been part of the product marketing landscape for seafood manufacturers and retailers for some time, companies are facing increased scrutiny over the meaning of these eco-labels and whether their certifications are backed by objective scientific standards.

Sustainable seafood industry eco-labels multiply

Eco-labeling and sustainable seafood certifications are big business. Seafood products eco-labeled by one of the most well-known certification agencies, the Marine Stewardship Council (MSC), can cost up to 10% more than non-certified seafood, yet a significant number of consumers still seek out seafood with clear sustainability labeling, helping them make eco-conscious purchasing decisions. In a Truven Health Analytics survey, 80% of

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