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ARTICLE · 11 APRIL 2014

DfE Under Fire: Do Fragrances Pass The Sniff Test?

BakerHostetler
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Logos are powerful in driving consumer preferences.

United StatesEnvironment
Maria Coor
Maria Coor
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Logos are powerful in driving consumer preferences.  My three-year-old loves the Starbucks logo because he knows it means cookies for him and a chai latte for mommy.  The Energy Star logo often plays an important role in consumer decisions ranging from major appliance purchases to which light bulbs to buy.  LEED Certification logos are coveted by developers.  We love our logos.

Perhaps less known is EPA's Design for the Environment ("DfE") logo.  Established in 1990s as a voluntary pilot program, EPA has approved thousands of products over the years for the DfE logo, including household cleaning products such as all-purpose cleaners, laundry detergents, kitchen and bath products, floor care products, degreasers, etc.  The DfE logo consists of a globe surrounded by the words "U.S. EPA" and "Design for the Environment."

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